SHRM
The Lead, Lifecycle Marketing serves as the senior execution driver for SHRM's marketing initiatives, overseeing the planning, build, and optimization of campaigns that promote membership, products, and events across the full audience journey. This role coordinates omnichannel activation, mentors lifecycle marketing specialists, and collaborates with B2B, infrastructure, and content teams to ensure integrated, data‑driven marketing programs.
Headquarters
Alexandria, Virginia, United States
Company Size
201-500 employees
Founded
1948
SHRM (Society for Human Resource Management) is the world's largest HR professional association, dedicated to creating better workplaces for all. It offers HR certifications (SHRM-CP, SHRM-SCP), professional development, education programs, research, and advocacy for HR professionals globally. SHRM serves both individual members and businesses through membership tiers, events, tools, and thought leadership on workplace topics.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for SHRM.
Right around the average for this role