Vice President, Growth Marketing

The Vice President, Growth Marketing leads SHRM's Business-to-Moment growth strategy, leveraging AI, audience intelligence, and performance media to drive revenue across consumer and business markets. This hands-on leadership role oversees integrated marketing efforts spanning brand, e-commerce, and demand generation to accelerate sales of memberships, certifications, and HR products. The position focuses on optimizing customer journeys, improving retention, and building a high-performing team to deliver measurable business results.