Marketing Manager, Lifecycle & Special Initiatives

The Marketing Manager, Lifecycle & Special Initiatives supports the business-to-moment marketing strategy by delivering targeted, data-informed marketing experiences based on audience needs. The role focuses on driving member retention and renewal through lifecycle marketing, leading marketing for designated products and strategic initiatives, and managing marketing budget and performance scorecards. This position requires collaboration with cross-functional teams to develop integrated marketing plans and translate performance data into actionable insights for leadership.