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Lead Marketing Analyst at Fi - ApplyBlast

Lead Marketing Analyst

1 month ago

3.1 on Glassdoor

New York, New York, United States

Onsite

Full Time

Senior

0 applicants

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About this role

Fi is seeking a Lead Marketing Analyst to own the marketing analytical stack, driving measurement and budget allocation decisions. This role involves building dashboards, measuring paid media performance, and conducting incrementality tests to determine the true impact of media spend. The analyst will partner with Growth, Product, and Finance teams to inform strategy and optimize marketing performance.

Responsibilities

Own marketing source of truth dashboards and daily reporting
Measure paid media performance across multiple channels
Design and run incrementality tests and media mix models

Skills

About Fi

tryfi.com

Headquarters

New York, New York, United States

Company Size

51-200 employees

Founded

2017

View Profile

Fi is a pet‑tech company that makes the Fi Smart Dog Collar — a GPS‑enabled, subscription‑based tracker and health/activity monitor for dogs. The collar pairs with a mobile app to deliver real‑time location, lost‑dog mode, and behavior/activity insights (e.g., eating, licking, barking) to help owners monitor their pet’s safety and wellbeing. Fi sells the collar online and powers its location and data features via a monthly service (starting at $19/month).