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Lead Marketing Analyst at AT&T - ApplyBlast

Lead Marketing Analyst

AT&T

9 days ago

3.4 on Glassdoor

Atlanta, Georgia, United States

Onsite

Full Time

Senior

0 applicants

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About this role

The Lead Marketing Analyst at AT&T drives marketing optimization by analyzing campaign performance, measuring media effectiveness, and guiding budget allocation to maximize return on investment. This role involves designing experiments, interpreting marketing mix models, and delivering data-driven recommendations to leadership. The position requires collaboration with cross-functional teams to align measurement standards and support strategic marketing decisions.

Responsibilities

Frame ambiguous business questions into testable hypotheses and analytical plans
Measure media effectiveness and optimize marketing spend allocation
Build and manage incrementality testing and experimentation roadmaps

Skills

About AT&T

att.com

Headquarters

Dallas, Texas, United States

Company Size

10001+ employees

Founded

1876

View Profile

AT&T is a leading telecommunications provider offering wireless service and home internet (AT&T Fiber). The site features promotions on smartphones and unlimited data plans, with 24/7 support and tools to pay bills and manage accounts online.