Lifecycle Content & Strategy Lead
GetYourGuide(18 days ago)
About this role
The Lead, Lifecycle Content & Strategy at GetYourGuide is a senior marketing role focused on shaping the company's lifecycle content and customer journey. The role provides strategic ownership of lifecycle programs and ensures cohesive brand experiences across touchpoints. It sits within a fast-growing travel marketplace and partners closely with cross-functional teams.
Required Skills
- Lifecycle Marketing
- Content Strategy
- Customer Segmentation
- Journey Mapping
- Messaging Frameworks
- Personalization
- Storytelling
- Braze
- CRM
- Analytics
+2 more
About GetYourGuide
getyourguide.careersGetYourGuide is a global online marketplace for booking tours, activities and attractions, connecting travelers with local experience providers. The tech-led platform offers curated, bookable experiences across thousands of destinations with flexible booking and customer-focused features. With 700+ employees from 75+ nationalities and 17 offices worldwide, the company hires across engineering, product, marketing, design and more. Travelers and partners use GetYourGuide for its broad selection, ease of booking, and international reach.
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