Lifecycle Marketing Lead

VSCO(1 month ago)

HybridFull TimeSenior$155,000 - $170,000Growth Marketing

About this role

The Lifecycle Marketing Lead will define and drive lifecycle programs that deepen engagement, retention, and value across VSCO’s creator journey. This role partners with Growth Marketing leadership and cross-functional teams to develop strategy while executing campaigns across email, in-app, and other owned channels. It combines hands-on campaign management, data-driven optimization, and agency collaboration to support creators from enthusiast to professional.

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Required Skills

Lifecycle Strategy
Email Marketing
In-App
Campaign Management
Segmentation
Copy Development
QA
Deployment
Performance Reporting
Content Calendar

+6 more

About VSCO

vsco.co

VSCO (Visual Supply Company) is a photography-focused creative platform centered on a mobile app and desktop tools for capturing, editing, and sharing images and short videos. It’s best known for its high-quality film-like presets and advanced editing controls (RAW support, exposure, color, grain, HSL, etc.) plus an integrated camera. VSCO also hosts a social community that emphasizes artistic expression over social metrics, and offers a paid membership that unlocks expanded presets, tools, and educational content. The service is popular with photographers, creators, and hobbyists who prioritize aesthetic-driven visual storytelling.