Lifecycle Marketing Lead

Polymarket(28 days ago)

RemoteFull TimeSenior$116,054 - $156,103 (estimated)Marketing/Growth

About this role

The Lifecycle Marketing Lead at Polymarket is responsible for developing and executing the end-to-end retention strategy for the Polymarket US App and website. This role focuses on building and optimizing various communication campaigns (email, push, in-app, SMS) aimed at driving user engagement and repeat trading. The position requires close collaboration with product and data teams to test retention strategies, define key performance metrics, and leverage insights to enhance user experience. Candidates should have 3-6 years of experience in retention marketing for consumer apps, along with strong analytical and communication skills.

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Required Skills

Retention Strategy
CRM
Email Campaigns
Push Notifications
In-App Messaging
SMS Campaigns
Lifecycle Programs
User Experience
Data Analysis
Metrics Tracking

+8 more

About Polymarket

polymarket.com

Polymarket is the world's largest prediction market, offering users the opportunity to bet on the outcomes of future events across diverse topics such as politics, sports, and current events. By leveraging collective knowledge, Polymarket allows participants to stay informed while potentially profiting from their insights. The platform is designed to facilitate engaging discussions and predictions about high-stakes controversies and debates. With a user-friendly interface, Polymarket empowers both casual and seasoned bettors to navigate its dynamic market efficiently.