ApplyBlast uses AI to match you with the right jobs, tailor your resume and cover letter, and apply automatically so you can land your dream job faster.

Features

Auto Apply Resume Optimizer Cover Letter Optimizer Interview Prep

Company

Social Media

Need Help?

team@applyblast.com

Lifecycle Marketing Leader at Braze - ApplyBlast

Lifecycle Marketing Leader

Braze

26 days ago

4.2 on Glassdoor

Austin, Texas, United States

Hybrid

Full Time

Senior

0 applicants

View Job Listing

Apply to 100+ jobs

About this role

This role leads the evolution of Braze's lifecycle marketing function, building a high-performing team and defining strategies to drive meaningful engagement across prospect and customer audiences. The position focuses on helping customers discover, adopt, and realize value from Braze's expanding portfolio of products and AI capabilities to support long-term retention and growth. The leader will partner with cross-functional teams to translate customer insights into innovative, scalable lifecycle programs that connect product adoption to measurable business outcomes.

Responsibilities

Define and lead lifecycle marketing strategy across prospect and customer audiences
Build and develop a high-performing Lifecycle Marketing team
Develop and scale product adoption strategies for new AI capabilities

Skills

About Braze

braze.com

Headquarters

New York, New York, United States

Company Size

1001-5000 employees

Founded

2011

View Profile

Braze is a customer engagement platform that helps brands power real-time, customer‑centric interactions across mobile apps, web, email, SMS, and in‑app messaging. It offers audience segmentation, campaign orchestration, personalization, and journey-building backed by SDKs and APIs to connect product and marketing workflows. The platform includes analytics and experimentation tools and integrates with major data and martech stacks to measure and optimize lifecycle messaging. Marketers and product teams use Braze to deliver timely, personalized experiences that drive engagement and retention.