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Lifecycle Marketing Manager, Expansion at Motive - ApplyBlast

Lifecycle Marketing Manager, Expansion

Motive

2 days ago

4.0 on Glassdoor

Remote

Full Time

Manager

0 applicants

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About this role

The Lifecycle Marketing Manager, Expansion role owns the strategy and outcomes for prioritized, revenue-facing lifecycle motions, identifying growth opportunities and developing customer journey strategies. This position partners with cross-functional teams to optimize campaigns, track success metrics, and leverage AI and automation to drive customer expansion and retention. The role requires a strategic mindset with strong analytical and communication skills to deliver impactful marketing initiatives.

Responsibilities

Own strategy and optimization for revenue-facing lifecycle motions
Define journey strategy and customer experience for assigned motions
Lead cross-functional alignment on campaign timing and eligibility

Skills

About Motive

gomotive.com

Headquarters

San Francisco, California, United States

Company Size

1001-5000 employees

Founded

2013

View Profile

Motive is a technology company that provides an AI-powered integrated operations platform for businesses with physical operations, including fleet management, driver safety, compliance, equipment monitoring, and spend management.