Lifecycle Marketing Manager

Medely(1 month ago)

RemoteFull TimeManager$120,000 - $134,000Marketing Department

About this role

The Lifecycle Marketing Manager at Medely is responsible for developing and executing B2B lifecycle marketing strategies to activate, engage, retain, and expand the customer base of healthcare facilities. This role involves analyzing customer data to create segmentation strategies, optimizing communication channels, and designing personalized marketing journeys throughout the customer lifecycle. Additionally, the manager will collaborate with Sales and Account Management to implement nurturing and upsell campaigns, while leveraging marketing automation tools to enhance campaign effectiveness and report on lifecycle performance metrics.

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Required Skills

B2B Marketing
Lifecycle Strategies
Customer Engagement
Data Analysis
Segmentation Strategies
Lifecycle Communications
Campaign Optimization
Marketing Automation
KPI Establishment
Performance Reporting

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About Medely

medely.com

Medely is a healthcare staffing platform that connects healthcare facilities with a vast network of qualified nurses and allied professionals. They provide flexible workforce management solutions, enabling institutions to efficiently fill per-diem shifts, manage workforce needs, and maintain high-quality patient care. Additionally, Medely offers independent healthcare professionals access to diverse job opportunities while allowing them to choose assignments that fit their schedules. The platform also includes features like credentialing, onboarding, and vendor management tools to support healthcare organizations' staffing needs.