Senior Lifecycle Marketing Manager
EarnIn(3 days ago)
About this role
EarnIn is seeking a lifecycle marketer to lead efforts in driving adoption and retention of its core products through data-driven, multichannel marketing campaigns. The role involves working with cross-functional teams and leveraging automation and AI tools to optimize engagement strategies.
Required Skills
- marketing Automation
- SMS
- Push Notifications
- In-App Messaging
- AI
- Tableau
- HTML
- CSS
- Personalization
About EarnIn
earnin.comEarnIn is a financial‑wellness app that gives people on-demand access to the pay they’ve already earned, so they don’t have to wait for a scheduled payday. Users can withdraw portions of accrued wages through the mobile app to cover bills, avoid overdrafts, and reduce reliance on high‑cost short‑term credit. The service connects with users’ payroll and bank accounts and includes simple tools to monitor earnings and manage cash flow. EarnIn targets hourly and salaried workers who need flexible access to earned income as part of broader financial health.
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