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Lifecycle Marketing Manager at Skillz Inc. - ApplyBlast

Lifecycle Marketing Manager

Skillz Inc.

2 months ago

Las Vegas, Nevada, United States

Onsite

Full Time

Manager

1 applicant

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About this role

The role leads Skillz's owned communication channels—including email, push notifications, and in‑app messaging—to drive revenue and reactivation. You will own end‑to‑end lifecycle strategy, measurement, and optimization, building the instrumentation and processes needed to turn messaging into a data‑driven growth engine.

Responsibilities

Own email, push notification and in‑app messaging lifecycle strategy and execution
Design, run and measure reactivation and win‑back campaigns with holdout testing
Manage the Email Marketing Manager and build the lifecycle team

Skills

About Skillz Inc.

skillz.com

Headquarters

Las Vegas, Nevada, United States

Company Size

51-200 employees

Founded

2012

View Profile

Skillz is a mobile-first competitive gaming platform that connects millions of players through skill-based tournaments and head-to-head matches. It provides an SDK and backend services for game developers to add matchmaking, anti-cheat, leaderboards, payment processing and monetization (including cash-prize and virtual-currency competitions). Players use Skillz’s marketplace to discover and compete in casual and esports-style games for prizes, while developers monetize via entry fees, ads and in‑app purchases. The company positions itself as a turnkey “home of competition” for social and competitive mobile gaming.