Lifecycle Marketing Specialist

The Lifecycle Marketing Specialist will own email and SMS marketing across the brand portfolio, focusing on building and optimizing automated flows, running campaigns, and leveraging CRM data to drive conversion, retention, and reactivation. This hands-on role requires collaboration with growth and tech teams to execute strategy, design, and performance tracking while ensuring data hygiene and deliverability. The position involves managing list health, conducting A/B tests, and utilizing AI tools to enhance copy development and reporting within compliance guidelines.