Manager - Audience Insights & Segmentation

Old Navy(1 month ago)

HybridFull TimeManager$96,777 - $126,546 (estimated)Marketing

About this role

The Manager of Audience Insights & Segmentation at Gap Inc leads efforts to surface audience understanding for the company’s brands using first- and third-party data. Positioned within the Marketing Intelligence organization and reporting to the Director, the role partners closely with brand and central marketing teams to inform campaign and creative direction. The position emphasizes insights related to social, search, video, and influencer-driven audience behaviors.

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Required Skills

Audience Insights
Segmentation
Social Listening
Search Trends
Cultural Trends
Data Analysis
Storytelling
Media Strategy
Influencer Insights
Collaboration

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About Old Navy

gap.com

Gap Inc. is a leading American retailer specializing in casual apparel and accessories for all ages, including brands like Gap, Banana Republic, Old Navy, and Athleta. Established in 1969, the company is committed to innovation and sustainability, offering stylish, high-quality clothing that caters to customers' diverse preferences. With a strong presence both online and in physical stores, Gap Inc. prioritizes a customer-centric approach, aiming to enhance the shopping experience through engaging environments and inclusive fashion choices. The company actively promotes social responsibility and community initiatives as part of its corporate values.

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