Strategist, Audience Segmentation & Insights

General Manufacturing(1 month ago)

HybridFull TimeMedior$83,800 - $136,200Marketing

About this role

The Audience Segmentation & Insights Strategist at General Motors transforms customer data into audience strategies and insights to improve personalized marketing and customer experiences. The role is part of the Marketing Applied Sciences Activation team and influences campaign outcomes through data-driven decisions. The position is remote-based with an expectation of onsite attendance three times a week for candidates within 50 miles of Austin, Detroit, Milford, or Mountain View.

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Required Skills

SQL
PySpark
Databricks
Python
Audience Segmentation
Data Analysis
CDP
Data Pipelines
ETL
Query Optimization

+5 more

Qualifications

Bachelor's Degree in Data Science, Computer Science, Marketing Analytics, or Related Field

About General Manufacturing

gm.com

General Motors is a global automotive company and the parent of Chevrolet, Buick, GMC and Cadillac, designing, engineering and manufacturing a full range of cars, trucks and SUVs. Beyond vehicles, GM provides connected and mobility services—such as OnStar and GM Energy—and invests in vehicle safety, autonomous driving and other advanced engineering. The company is pursuing electrification and sustainability through initiatives like its Journey to Zero Emissions while supporting communities and workforce development. For more than a century GM emphasizes quality, reliability and delivering a vehicle for every drive.

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