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Manager, Demand Generation at Blue Cross and Blue Shield of North Carolina - ApplyBlast

Manager, Demand Generation

Blue Cross and Blue Shield of North Carolina

4 months ago

4.0 on Glassdoor

Durham

Hybrid

Full Time

Senior

0 applicants

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About this role

The Manager, Demand Generation leads integrated, omni-channel marketing strategies to drive growth, brand affinity, and customer demand for BCBSNC products. This role involves coordinating budget allocation, channel mix, and performance measurement while partnering across business functions to translate insights into actionable strategies. The position also includes building and developing a high-performing team through coaching and hands-on leadership in a fast-paced environment.

Responsibilities

Lead demand generation strategy, planning, and execution across multiple channels
Develop and execute integrated omni-channel campaigns to drive pipeline growth
Partner across business functions to identify and capitalize on growth opportunities
Build and optimize media strategies to improve brand affinity and measurable outcomes
Lead, coach, and develop a high-performing demand generation team

Skills

Qualifications

Bachelor's degree in Marketing or related field8+ years of experience in marketing or demand generation

About Blue Cross and Blue Shield of North Carolina

bluecrossnc.com

Headquarters

Durham, North Carolina, United States

Company Size

5001-10000 employees

Founded

1933

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Blue Cross NC makes health insurance easy. Discover employer, individual, family, Medicare & Medicaid plans from Blue Cross NC. Better care starts here.