Marketing Innovation Manager
Abbott Laboratories(2 months ago)
About this role
The Marketing Innovation Omnichannel Manager at Abbott Nutrition is responsible for translating brand equity into personalized consumer journeys across five major brands (Similac, Grow, PediaSure, Ensure, Glucerna). The role focuses on creating a seamless brand experience across multiple online and offline touchpoints to drive consumer engagement and commercial growth. The position supports digital transformation and omnichannel innovation within the Vietnam market.
Required Skills
- Omnichannel Marketing
- MarTech
- Content Strategy
- Community Building
- User Journeys
- A/B Testing
- Digital Analytics
- Partnership Development
- Vendor Management
- Livestreaming
+3 more
Qualifications
- Bachelor’s Degree
About Abbott Laboratories
abbott.comInnovative medical devices and health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.
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