Marketing Manager - Lifecycle - Onchain

Kraken(1 month ago)

RemoteFull TimeManager$96,000 - $192,000Marketing

About this role

The Marketing Manager - Lifecycle at Kraken is responsible for driving product adoption and engagement for the Onchain and Ink Foundation products through comprehensive lifecycle marketing strategies. This role involves executing complex CRM campaigns, optimizing them through data analysis, and ensuring compliance with regional regulations while collaborating with various internal teams. The ideal candidate will have over 5 years of experience in lifecycle/CRM marketing, particularly in a B2C context, along with strong analytical skills and a solid understanding of CRM tools and marketing automation.

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Required Skills

Lifecycle Marketing
CRM Campaigns
Data Analysis
Campaign Optimization
Automation
Customer Segmentation
Stakeholder Collaboration
Compliance Management
Copywriting
Crypto Experience

+5 more

About Kraken

www.kraken.com

Kraken is a leading global cryptocurrency exchange that provides a platform for trading a wide variety of digital assets, including Bitcoin, Ethereum, and many others. Established in 2011, Kraken is known for its strong security measures, robust market liquidity, and user-friendly interface. The exchange offers advanced trading features, margin trading capabilities, and educational resources to support both novice and experienced traders. With a commitment to compliance and regulatory transparency, Kraken has established itself as a trusted choice for cryptocurrency enthusiasts and investors.