Marketing Manager - Lifecycle - Onchain

Kraken(1 month ago)

RemoteFull TimeManager$125,368 - $164,453 (estimated)Marketing

About this role

The Marketing Manager - Lifecycle at Kraken is responsible for driving product adoption and engagement for Onchain and Ink Foundation products through the development and execution of complex lifecycle marketing strategies. This role involves managing diverse CRM campaigns, analyzing performance data to optimize outcomes, and collaborating with cross-functional teams to ensure compliance and alignment with business goals. The candidate should possess extensive experience in lifecycle and CRM marketing, preferably within the crypto or fintech sectors, and be adept with marketing automation tools and data analytics.

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Required Skills

Lifecycle Marketing
Strategy Development
Campaign Execution
Data Analysis
CRM Campaigns
Marketing Automation
Customer Segmentation
Cross-Functional Collaboration
Compliance Coordination
Strong Copywriting

+5 more

About Kraken

www.kraken.com

Kraken is a leading global cryptocurrency exchange that provides a platform for trading a wide variety of digital assets, including Bitcoin, Ethereum, and many others. Established in 2011, Kraken is known for its strong security measures, robust market liquidity, and user-friendly interface. The exchange offers advanced trading features, margin trading capabilities, and educational resources to support both novice and experienced traders. With a commitment to compliance and regulatory transparency, Kraken has established itself as a trusted choice for cryptocurrency enthusiasts and investors.