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Marketing Operations Specialist at Cognex - ApplyBlast

Marketing Operations Specialist

Cognex

2 days ago

3.5 on Glassdoor

Natick, Massachusetts, United States

Hybrid

Full Time

Senior

0 applicants

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About this role

The Marketing Operations Specialist at Cognex centrally manages marketing tools and technologies to drive product awareness and optimize the marketing technology stack. This role involves collaborating with international stakeholders, providing technical support, and analyzing campaign performance data to enhance lead conversion and ROI. The position requires expertise in marketing automation platforms and strong analytical skills to support demand generation and web marketing initiatives.

Responsibilities

Manage marketing technology stack including Salesforce and Marketing Cloud Account Engagement
Analyze campaign performance data to optimize email deliverability and lead conversion
Provide technical support and develop training materials for marketing tools and platforms

Skills

About Cognex

cognex.com

Headquarters

Natick, Massachusetts, United States

Company Size

1001-5000 employees

Founded

1981

View Profile

Cognex machine vision and barcode scanning solutions deliver unparalleled precision in your manufacturing and warehouse operations. Embrace quality and efficiency today.