Marketing Performance & Effectiveness Manager
Diageo(2 months ago)
About this role
Senior marketing performance role at Diageo Italy focused on building a culture of Marketing Performance, Measurement & Evaluation to increase the impact of A&P investment. The role is accountable for delivering marketing performance targets for Italy and developing a coordinated measurement framework and analytics capability. It partners closely with brand teams, finance and customer marketing to optimize investment decisions and build capability across the marketing team.
Required Skills
- Marketing Measurement
- Marketing Analytics
- Econometric Modelling
- Stakeholder Management
- Influencing
- Communication
- Change Management
- Budget Optimisation
- Brand Strategy
- Leadership
About Diageo
diageo.comWith over 200 brands sold in nearly 180 countries, Diageo is driven to be the world’s best brand builder, leading the way in premium drinks.
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