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Marketing Planner at HoYoverse - ApplyBlast

Marketing Planner

HoYoverse

4 days ago

3.0 on Glassdoor

Tokyo, Japan

Onsite

Full Time

Medior

0 applicants

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About this role

HoYoverse is seeking a Marketing Planner to lead marketing initiatives and IP management projects for its titles and brand in the Japanese market. The role involves planning, executing, and managing complex projects, including offline events, cross-industry collaborations, and brand building efforts. The ideal candidate will drive growth for major titles like Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero while enhancing long-term IP value.

Responsibilities

Plan and execute marketing strategies for Japanese market titles and brands
Manage key projects including offline events and cross-industry collaborations
Analyze campaign performance and convert insights into actionable knowledge

Skills

About HoYoverse

hoyoverse.com

Headquarters

Singapore, Central Region, Singapore

Company Size

201-500 employees

Founded

2021

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HoYoverse (formerly miHoYo) is a global interactive entertainment company and game developer/publisher best known for anime‑inspired, narrative‑driven live‑service games such as Genshin Impact, Honkai Impact 3rd, and Honkai: Star Rail. Founded in China and rebranded as HoYoverse in 2022, the company focuses on cross‑platform game development, long‑term live operations, rich worldbuilding, and high production values in art, music, and storytelling. Beyond games it expands its IP through multimedia content, events, merchandise, and global publishing and localization to serve a large international player community.