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Senior Brand Partnership Manager at HoYoverse - ApplyBlast

Senior Brand Partnership Manager

HoYoverse

5 days ago

3.0 on Glassdoor

Singapore, Singapore, Singapore

Onsite

Full Time

Senior

0 applicants

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About this role

The Senior Brand Partnership Manager at HoYoverse identifies, pitches, and closes commercial brand partnerships with leading FMCG, retail, and non-endemic brands. The role involves managing client relationships, formulating business proposals, and overseeing campaign execution to ensure IP guideline compliance and timely delivery. This position requires strong negotiation skills and proficiency in both Chinese and English to collaborate with global teams and international partners.

Responsibilities

Identify and close commercial brand partnerships with leading brands
Formulate business proposals and evaluate commercial deal terms
Oversee partner campaign execution and ensure IP guideline compliance

Skills

About HoYoverse

hoyoverse.com

Headquarters

Singapore, Central Region, Singapore

Company Size

201-500 employees

Founded

2021

View Profile

HoYoverse (formerly miHoYo) is a global interactive entertainment company and game developer/publisher best known for anime‑inspired, narrative‑driven live‑service games such as Genshin Impact, Honkai Impact 3rd, and Honkai: Star Rail. Founded in China and rebranded as HoYoverse in 2022, the company focuses on cross‑platform game development, long‑term live operations, rich worldbuilding, and high production values in art, music, and storytelling. Beyond games it expands its IP through multimedia content, events, merchandise, and global publishing and localization to serve a large international player community.