Member of Product Marketing, Financial Institutions Group (FIG)

Anchorage Digital(1 month ago)

RemoteFull TimeSenior$120,816 - $162,124 (estimated)Marketing

About this role

A Senior Product Marketer at Anchorage Digital leads go-to-market efforts for asset, wealth management, and financial settlement products serving institutional and wealth audiences. The role owns customer segmentation, positioning, and messaging while driving integrated marketing campaigns and sales enablement. It is highly strategic and directly tied to revenue growth for the relevant business lines.

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Required Skills

Go To Market Strategy
Customer Segmentation
Messaging Positioning
Market Analysis
Sales Enablement
Campaign Management
Cross Functional Leadership
Stakeholder Management
Data Driven Decision Making
Institutional Marketing

+4 more

About Anchorage Digital

anchorage.com

Anchorage Digital is a regulated crypto platform that provides institutions with integrated financial services and infrastructure solutions. It operates the only federally chartered crypto bank in the U.S. and maintains Anchorage Digital Singapore to deliver equivalent security and service standards. Anchorage combines institutional-grade custody, strong regulatory compliance, and a unified platform of capabilities to support institutional crypto activity.