PCX Lead (CRM Strategy & Account Lead)
RAPP ELP(21 days ago)
About this role
RAPP Dubai is hiring a PCX Lead to join its Experience Strategy team, sitting at the intersection of strategy, data, and personalization. The role acts as a hybrid CRM strategist, loyalty architect, and account leader supporting a regional airline, with an emphasis on customer experience design and technical enablement. It involves owning the client relationship and shaping how personalization and loyalty are delivered at scale, ideally leveraging Adobe Experience Cloud.
Required Skills
- CRM Strategy
- Loyalty Strategy
- Customer Experience
- Personalization
- Adobe Experience Cloud
- Audience Segmentation
- Decisioning Logic
- Lifecycle Marketing
- Journey Mapping
- Measurement Frameworks
+11 more
About RAPP ELP
rapp.comRAPP Worldwide is a global creative marketing agency that blends data, technology and storytelling to speak to one individual — a million at a time. It delivers integrated services across strategy, creative, CRM, customer experience, personalization, data & analytics, and marketing technology to help brands acquire, engage and retain customers. RAPP’s teams work across markets worldwide to turn audience insight into targeted, measurable campaigns and loyalty programs. Clients rely on the agency for insight-driven personalization and multi-channel execution that drive business outcomes.
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