Experience Strategy Lead

VML MAP(1 month ago)

HybridFull TimeExecutive$181,220 - $235,595 (estimated)Experience Strategy

About this role

The Experience Strategy Lead is a senior strategic leader who will define and champion customer-first experience strategies across marketing automation, personalization, loyalty, and CRM for global clients. This role will build and lead a North American Experience Strategy team, scale proprietary frameworks, and act as a principal client partner influencing C-level stakeholders. The leader will drive cross-functional collaboration with Client Services, Data, Technology, and creative teams to deliver transformative, data-driven customer experiences.

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Required Skills

Marketing Automation
Personalization
Loyalty
CRM
Experience Strategy
Team Leadership
Client Engagement
Stakeholder Influence
Cross-Functional
Data Integration

+5 more

Qualifications

Master's Degree
PhD

About VML MAP

vml-map.com

VML MAP is a global center of excellence for marketing automation, personalization, loyalty and CRM at scale, combining the brain of a consultancy with the heart of an agency to humanize brand–consumer relationships. They design and implement data-driven, omnichannel customer journeys and enterprise-grade tech stacks (Adobe Experience Platform/Campaign, Salesforce Marketing Cloud, Braze, Google Cloud) to operationalize personalization and scalability. Working across industries such as retail, automotive and beauty, VML MAP helps brands accelerate value realization, reduce marketing spend and boost marketing effectiveness through scalable programs and aligned marketing–IT delivery.