Performance Media Specialist
Pansophic Learning(1 month ago)
About this role
The Performance Media Specialist is a mid-level individual contributor who develops and maintains full-funnel paid search and paid social campaigns to drive qualified interest, family engagement, and enrollment readiness across multiple business units. The role ensures campaign compliance with brand and local-market standards, maintains accurate tracking and attribution, and translates strategic objectives into measurable outcomes. This position requires strong analytical fluency, platform expertise, and collaboration with cross-functional teams to inform strategic decisions.
Required Skills
- Paid Search
- Paid Social
- Google Ads
- Meta Ads
- TikTok Ads
- Campaign Optimization
- Keyword Taxonomy
- Audience Segmentation
- Creative Testing
- Budget Monitoring
+14 more
Qualifications
- Bachelor's Degree in Marketing, Business, or Communications
About Pansophic Learning
pansophiclearning.comPansophic Learning is an education-technology and instructional design firm that builds custom digital learning solutions for colleges, universities and corporate clients. They design and develop online courses, learning platforms, curriculum modernization, and implementation services—combining pedagogical expertise, multimedia design, and analytics to improve learner outcomes. Pansophic partners with institutions to scale programs and provide ongoing support, training, and technology integration. Clients hire them for tailored, research-informed programs that blend instructional design with practical deployment and measurement.