PPC Team Lead
Welltech(1 month ago)
About this role
The PPC Team Lead at Welltech is responsible for developing and scaling high-budget Google Ads strategies across various campaign types, including Demand Gen and YouTube, to drive direct-to-consumer acquisition. This role involves leading and mentoring a team of user acquisition managers, managing budget planning, optimizing performance metrics, and collaborating with cross-functional teams like Creative and Product to enhance funnel efficiency. The ideal candidate will blend strategic vision with hands-on expertise in Google Ads, utilizing data-driven insights to continually identify growth opportunities and improve campaign effectiveness.
Required Skills
- Google Ads Strategy
- Team Leadership
- Budget Planning
- Forecasting
- CAC Management
- LTV/CAC Analysis
- Campaign Optimization
- Creative Performance
- Funnel Optimization
- Performance Metrics Analysis
+12 more
About Welltech
welltech.comWelltech is a company dedicated to enhancing personal wellness through mobile applications that empower individuals to live healthier and more active lives. With a variety of wellness-focused apps, including those for fitness, yoga, and nutrition, Welltech helps users tailor their wellness journeys to their unique needs and goals. The company has garnered significant attention, amassing over 220 million installs and over a decade of experience in the industry. Welltech aims to provide a holistic approach to health, combining expert advice and engaging content for users worldwide.
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