Product Marketer (DeFi)
Keyrock(27 days ago)
About this role
The Product Marketer (DeFi) at Keyrock is responsible for leading on-chain marketing initiatives for DeFi products, including product positioning, messaging, and narrative development. This role involves translating complex on-chain mechanics into user-facing value propositions, executing targeted campaigns, and driving user adoption through community engagement and multi-channel marketing strategies. The position requires a minimum of 6 years of marketing experience, with at least 3 years focused on DeFi protocols, alongside a data-driven approach to track performance and optimize campaigns.
Required Skills
- Product Positioning
- Messaging
- Narrative Development
- User-Facing Value Propositions
- Campaigns
- Community Engagement
- Growth Initiatives
- Onchain Growth Experiments
- Measurable Product Usage
- Multi-Channel Campaigns
+19 more
About Keyrock
www.keyrock.comKeyrock is a digital asset financial services provider that enhances liquidity and optimizes asset pricing since its founding in 2017. The company specializes in market making, over-the-counter (OTC) trading, options trading, and treasury solutions, utilizing advanced algorithms to provide tailored financial solutions across centralized and decentralized markets. With a team of industry experts, Keyrock caters to the growing demand for liquidity in the crypto ecosystem, positioning itself as a partner for institutions navigating the tokenized economy. Its commitment to innovation and integrity drives its services, helping clients reach their financial goals.