Product Marketing Director - Incentives (Workday)

Varicent (5 days ago)

HybridFull TimeSenior$150,000 - $200,000Product Marketing

About this role

The Product Marketing Director at Varicent is responsible for shaping go-to-market strategies by integrating market research, product positioning, and AI-driven messaging. They work cross-functionally to lead product launches, support marketing programs, and enable sales efforts, all with a focus on revenue growth and market expansion.

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Required Skills

Messaging
Market Research
Product Launch
AI Tools
Content Creation
Demand Generation
Competitive Analysis
Strategic Planning
Storytelling
Cross-functional Leadership

Qualifications

Bachelor’s degree in Marketing, Business, Computer Science, Engineering
MBA

About Varicent

varicent.com

Varicent provides sales and revenue performance management software that helps organizations drive higher performance and maximize revenue by turning data into actionable insights and tools. Its platform covers incentive compensation management, territory and quota planning, sales planning and forecasting, and analytics/revenue intelligence to model, automate, and optimize sales processes. Varicent integrates with CRM and enterprise data systems to deliver accurate pay calculations, real-time performance visibility, and actionable analytics for sales, finance, and operations teams. Enterprises use Varicent to reduce compensation errors, boost sales productivity, and better align incentives with strategic revenue goals.

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