Product Marketing Director

Equip Health(27 days ago)

RemoteFull TimeDirector$140,000 - $175,000Clinical

About this role

The Product Marketing Director at Equip is responsible for leading the upstream product marketing strategy and executing successful market launches for new clinical products and services in the eating disorder treatment sector. This role involves conducting market research, developing compelling product storytelling, and collaborating with cross-functional teams to formulate go-to-market strategies and campaigns targeting both B2B and B2C audiences. The director will leverage data-driven insights to inform product positioning, drive stakeholder alignment, and ensure a cohesive marketing approach across channels.

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Required Skills

Market Research
Product Storytelling
Product Positioning
New Product Champion
Go-To-Market Strategy
Product Launch Campaigns
Content Creation
Market Insights Analysis
Stakeholder Management
Analytical Skills

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About Equip Health

equip.health

Equip Health is a provider of virtual, evidence-based treatment for all types of eating disorders. They offer accessible, comprehensive care tailored to individual needs, aiming to support clients on their journey to recovery through innovative digital solutions. The platform emphasizes a compassionate approach, integrating clinical expertise with the convenience of virtual healthcare to ensure effective treatment and support.