Product Marketing Director

The Product Marketing Director at Equip is responsible for leading the upstream product marketing strategy and executing successful market launches for new clinical products and services in the eating disorder treatment sector. This role involves conducting market research, developing compelling product storytelling, and collaborating with cross-functional teams to formulate go-to-market strategies and campaigns targeting both B2B and B2C audiences. The director will leverage data-driven insights to inform product positioning, drive stakeholder alignment, and ensure a cohesive marketing approach across channels.