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Product Marketing Manager at Encoura - ApplyBlast

Product Marketing Manager

Encoura

19 days ago

4.1 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

The Marketing team is seeking a Product Marketing Manager to convey the benefits of the Encourage program for Educators and Students while executing a B2B marketing go-to-market strategy. This role involves developing messaging, content, and targeted campaigns in collaboration with Product and Partnerships teams to drive product adoption and growth in the K12 market. The position requires strong subject-matter expertise and the ability to articulate value and differentiation to both internal and external audiences.

Responsibilities

Develop go-to-market plans and execute B2B marketing strategies
Create messaging, content, and collateral for product launches
Train sales teams and represent company at industry conferences

Skills

About Encoura

encoura.org

Headquarters

Austin, Texas, United States

Company Size

51-200 employees

View Profile

Encoura is a higher education enrollment solutions company that builds custom technology and services to help colleges and universities recruit, enroll, and retain students. They combine Eduventures research, advanced data science and analytics, strategic enrollment consulting, and multichannel marketing to deliver personalized outreach, predictive insights, and operational tools. Serving more than 2,000 institutions, Encoura provides analytics-driven platforms and campaign management designed to improve enrollment outcomes and ROI. Their approach blends research-backed strategy with technology to inform decisions across the student lifecycle.