Programmatic Strategic Lead (Remote Mexico)

Directive(1 month ago)

RemoteFull TimeSenior$106,753 - $144,878 (estimated)Operations

About this role

The Programmatic Strategic Lead at Directive Consulting is a key client-facing role responsible for managing programmatic campaigns across various channels, including Display, Native, Video, and Audio. This position involves developing and executing media strategies, leveraging data for audience targeting, continually optimizing campaigns, generating performance reports, and serving as the primary communication link with clients. The ideal candidate will have over three years of experience in programmatic environments, particularly in B2B/SaaS settings, and will excel in campaign planning and cross-functional collaboration to meet client objectives and KPIs.

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Required Skills

Campaign Management
Strategy Development
Data Integration
Planning and Setup
Optimization
Reporting
Troubleshooting
Team Collaboration
Cross-Functional Coordination
Client Relationship Management

+11 more

About Directive

directiveconsulting.com

Directive is a leading B2B marketing agency that specializes in driving sustainable growth through its unique Customer Generation methodology. The agency has successfully partnered with over 420 brands and driven more than $1 billion in revenue. Directive focuses on elevating B2B marketers from marketing qualified leads (MQLs) to qualified pipeline opportunities, emphasizing a performance-driven approach with a suite of services that includes content marketing, PPC, SEO, and revenue operations. Their commitment to measurable results and innovative strategies makes them a trusted ally for ambitious businesses aiming to enhance their market presence.