Programmatic Strategic Lead (Remote US)

The Programmatic Strategic Lead (internally titled Account Strategist, Programmatic) at Directive Consulting is responsible for managing day-to-day operations for Programmatic clients, including campaign strategy development, execution, optimization, and reporting across various demand-side platforms like DV360 and The Trade Desk. This client-facing role requires collaboration with cross-functional teams to ensure alignment with client objectives and the ability to effectively communicate campaign performance and strategic recommendations. The ideal candidate will have over three years of experience in programmatic roles within B2B/SaaS marketing, showcasing expertise in media buying and data-driven decision-making.