Programmatic Strategic Lead (Remote US)
Directive(1 month ago)
About this role
The Programmatic Strategic Lead (internally titled Account Strategist, Programmatic) at Directive Consulting is responsible for managing day-to-day operations for Programmatic clients, including campaign strategy development, execution, optimization, and reporting across various demand-side platforms like DV360 and The Trade Desk. This client-facing role requires collaboration with cross-functional teams to ensure alignment with client objectives and the ability to effectively communicate campaign performance and strategic recommendations. The ideal candidate will have over three years of experience in programmatic roles within B2B/SaaS marketing, showcasing expertise in media buying and data-driven decision-making.
Required Skills
- Campaign Management
- Strategy Development
- Data Integration
- Planning and Setup
- Optimization
- Reporting
- Troubleshooting
- Team Collaboration
- Cross-Functional Coordination
- Client Relationship Management
+8 more
About Directive
directiveconsulting.comDirective is a leading B2B marketing agency that specializes in driving sustainable growth through its unique Customer Generation methodology. The agency has successfully partnered with over 420 brands and driven more than $1 billion in revenue. Directive focuses on elevating B2B marketers from marketing qualified leads (MQLs) to qualified pipeline opportunities, emphasizing a performance-driven approach with a suite of services that includes content marketing, PPC, SEO, and revenue operations. Their commitment to measurable results and innovative strategies makes them a trusted ally for ambitious businesses aiming to enhance their market presence.
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