Programmatic Strategist (Remote Canada)

Directive(1 month ago)

RemoteFull TimeSenior$109,078 - $147,672 (estimated)Operations

About this role

The Programmatic Strategist at Directive Consulting is responsible for managing day-to-day operations of Programmatic clients, including campaign development, optimization, and performance reporting across various channels such as Display and Video. This client-facing role requires collaboration with internal teams to design targeted media strategies using data integration, while also serving as the primary point of contact for clients to present campaign insights and recommendations. The strategist must possess strong media buying experience, particularly in Demand-Side Platforms (DSPs) like DV360 and The Trade Desk, and effectively communicate with both clients and team members to drive B2B and SaaS growth.

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Required Skills

Campaign Management
Strategy Development
Data Integration
Planning and Setup
Optimization
Reporting
Troubleshooting
Team Collaboration
Cross-Functional Coordination
Client Relationship Management

+8 more

About Directive

directiveconsulting.com

Directive is a leading B2B marketing agency that specializes in driving sustainable growth through its unique Customer Generation methodology. The agency has successfully partnered with over 420 brands and driven more than $1 billion in revenue. Directive focuses on elevating B2B marketers from marketing qualified leads (MQLs) to qualified pipeline opportunities, emphasizing a performance-driven approach with a suite of services that includes content marketing, PPC, SEO, and revenue operations. Their commitment to measurable results and innovative strategies makes them a trusted ally for ambitious businesses aiming to enhance their market presence.