Directive

Programmatic Strategist (Remote Mexico)

Directive(1 month ago)

RemoteFull TimeSenior$103,711 - $140,820 (estimated)Operations
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About this role

The Programmatic Strategist at Directive Consulting is responsible for managing day-to-day operations of programmatic advertising campaigns, including strategy development, campaign builds, optimization, and reporting. This client-facing role involves collaboration with internal teams to create tailored media strategies, utilizing data for audience targeting, and ensuring cohesive execution across channels. The strategist serves as the primary point of contact for clients, delivering performance reports and strategic recommendations to enhance campaign effectiveness in the B2B and SaaS sectors.

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Required Skills

  • Campaign Management
  • Strategy Development
  • Data Integration
  • Planning and Setup
  • Optimization
  • Reporting
  • Troubleshooting
  • Team Collaboration
  • Cross-Functional Coordination
  • Client Relationship Management

+9 more

Directive is a leading B2B marketing agency that specializes in driving sustainable growth through its unique Customer Generation methodology. The agency has successfully partnered with over 420 brands and driven more than $1 billion in revenue. Directive focuses on elevating B2B marketers from marketing qualified leads (MQLs) to qualified pipeline opportunities, emphasizing a performance-driven approach with a suite of services that includes content marketing, PPC, SEO, and revenue operations. Their commitment to measurable results and innovative strategies makes them a trusted ally for ambitious businesses aiming to enhance their market presence.

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