Directive

Programmatic Strategist (Remote US)

Directive

3 months ago
Remote
Full Time
Senior
4 applicants
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Directive
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About this role

A Programmatic Strategist at Directive Consulting is responsible for the day-to-day management of programmatic advertising campaigns across multiple channels, including Display, Native, Video, and Audio. This client-facing role focuses on strategy development, campaign execution, optimization, and performance reporting, leveraging data for precise audience targeting. The strategist collaborates closely with internal teams and serves as the primary communication point for clients, ensuring campaigns align with business objectives while maintaining a results-oriented mindset in the fast-paced B2B and SaaS environments.

Skills

Directive is a leading B2B marketing agency that specializes in driving sustainable growth through its unique Customer Generation methodology. The agency has successfully partnered with over 420 brands and driven more than $1 billion in revenue. Directive focuses on elevating B2B marketers from marketing qualified leads (MQLs) to qualified pipeline opportunities, emphasizing a performance-driven approach with a suite of services that includes content marketing, PPC, SEO, and revenue operations. Their commitment to measurable results and innovative strategies makes them a trusted ally for ambitious businesses aiming to enhance their market presence.

About Directive

Headquarters

San Francisco, CA

Company Size

201-500 employees

Founded

2018

Industry

Technology

Glassdoor Rating

4.2 / 5

Leadership Team

Sarah Johnson

Chief Executive Officer

Michael Chen

Chief Technology Officer

Emily Williams

VP of Engineering

David Rodriguez

VP of Product

Jessica Thompson

Chief Financial Officer

Andrew Park

VP of Sales

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