Programmatic Strategist (Remote US)

Directive(1 month ago)

RemoteFull TimeSenior$111,124 - $150,240 (estimated)Operations

About this role

A Programmatic Strategist at Directive Consulting is responsible for the day-to-day management of programmatic advertising campaigns across multiple channels, including Display, Native, Video, and Audio. This client-facing role focuses on strategy development, campaign execution, optimization, and performance reporting, leveraging data for precise audience targeting. The strategist collaborates closely with internal teams and serves as the primary communication point for clients, ensuring campaigns align with business objectives while maintaining a results-oriented mindset in the fast-paced B2B and SaaS environments.

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Required Skills

Campaign Management
Strategy Development
Data Integration
Planning
Optimization
Reporting
Troubleshooting
Team Collaboration
Cross-Functional Coordination
Client Relationship Management

+9 more

About Directive

directiveconsulting.com

Directive is a leading B2B marketing agency that specializes in driving sustainable growth through its unique Customer Generation methodology. The agency has successfully partnered with over 420 brands and driven more than $1 billion in revenue. Directive focuses on elevating B2B marketers from marketing qualified leads (MQLs) to qualified pipeline opportunities, emphasizing a performance-driven approach with a suite of services that includes content marketing, PPC, SEO, and revenue operations. Their commitment to measurable results and innovative strategies makes them a trusted ally for ambitious businesses aiming to enhance their market presence.