Retail Marketing Manager, China

Brooks Running(27 days ago)

Shanghai, ChinaOnsiteFull TimeManager$56,324 - $75,512 (estimated)Marketing

About this role

The Retail Marketing Manager, China leads the brand retail experience for Brooks in Shanghai, focusing on elevating the in-store brand presence and community engagement. The role oversees marketing around grand openings, seasonal activations, and local events to deepen runner connections and drive store traffic. It serves as the local expert on consumer trends and community needs, ensuring brand campaigns are localized effectively. The position also integrates closely with retail operations and digital teams to create cohesive, on-brand experiences across physical and digital touchpoints.

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Required Skills

Community Marketing
Event Planning
Grassroots Outreach
Social Media Engagement
Partnership Management
Brand Storytelling
Retail Marketing
Visual Merchandising
Content Development
Campaign Localization

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About Brooks Running

brooksrunning.com

Brooks Running is a performance running brand that designs and sells running shoes, apparel, and accessories for men and women. Founded in 1914 and based in Seattle, the company focuses on scientifically driven footwear—emphasizing cushioning, support, and durability—and is known for popular lines like the Ghost and Adrenaline GTS. Brooks sells direct-to-consumer through its website (with free shipping and returns) and through specialty running retailers worldwide. Runners choose Brooks for its consistent product innovation and focus on biomechanics and everyday performance.