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Segment Marketing Manager at Leica Biosystems - ApplyBlast

Segment Marketing Manager

Leica Biosystems

5 months ago

Shanghai, China

Onsite

Full Time

Senior

0 applicants

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About this role

A Marketing Manager at Cytiva supports the Opco marketing leader in developing annual plans and initiatives to drive business growth within the biotechnology sector. The role involves independently executing marketing tactics, fostering customer engagement through omni-channel strategies, and collaborating with the Product Marketing team to define portfolio solutions and value propositions. Candidates will work closely with MarCom to create content that informs and motivates target audiences in life sciences and biotech industries.

Responsibilities

Develop marketing annual plans and initiatives to drive business growth.
Execute independent marketing tactics aligned with segment priorities.
Drive customer engagement through omni-channel value selling communication.
Collaborate with Product Marketing to develop portfolio strategies and value propositions.
Build content and activities with MarCom for marketing initiatives.