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Senior Acquisition Manager at Katana - ApplyBlast

Senior Acquisition Manager

Katana

3 months ago

4.3 on Glassdoor

Europe

Hybrid

Full Time

Senior

2 applicants

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About this role

As a Senior Acquisition Manager at Katana, you will own the full funnel from awareness to SQL across three distinct business segments: Free, Core, and Advantage. A primary focus is building the Account-Based Marketing (ABM) engine for the Advantage segment from scratch, while optimizing existing paid channels and nurture sequences for the others. You will have full budget authority and will lead external agencies, define target account lists, and establish a collaborative working model with sales teams to drive measurable pipeline growth.

Responsibilities

Build ABM motion and target account lists for the Advantage segment from scratch
Own paid acquisition strategy across Google Ads, LinkedIn, Meta, and Reddit
Design and optimize full-funnel nurture sequences for multiple customer segments
Lead external performance agency relationships and hold them accountable to outcomes
Analyze attribution data to reallocate budget and drive revenue growth

Skills

About Katana

katanamrp.com

Headquarters

Põhja-Tallinna, Harju Maakond, Estonia

Company Size

51-200 employees

Founded

2017

View Profile

Katana is a cloud-based inventory management software designed to help businesses optimize their operations by providing real-time visibility and control over inventory processes. With features tailored for various industries, Katana allows seamless management of inventory, production, order processing, and purchasing, enabling organizations to enhance efficiency and improve customer satisfaction. The platform integrates with popular e-commerce tools and offers automation, demand forecasting, and reporting capabilities to support businesses in tracking and managing their inventory effectively.