Senior CRM Manager - Sportsbook Retention
Betsson Group(1 month ago)
About this role
Senior CRM Manager - Sportsbook Retention at Betsson Group is responsible for delivering end-to-end below-the-line sportsbook retention campaigns across multiple brands and markets. The role focuses on increasing retention, preventing churn, driving upsell and improving player lifetime value while being measured on top-line KPIs. The position requires strong sports knowledge, a data-driven mindset and close collaboration with cross-functional and local market teams.
Required Skills
- CRM
- Campaign Management
- Project Management
- Automation
- Budgeting
- Campaign Optimisation
- Analysis
- Process Improvement
- Localisation
- Compliance
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About Betsson Group
betssongroup.comBetsson Group is a leading European iGaming operator that owns 20+ brands offering online casino, sportsbook and other games across multiple regulated markets. The group runs localized platforms under gaming licences in a number of countries, emphasizing compliance, player safety and tailored customer experiences. Headquartered in Sweden and listed on Nasdaq Stockholm, Betsson combines product development, marketing and tech to grow its international footprint and recruit talent across its operations.