Senior CRM Manager
Welltech(2 months ago)
About this role
The Senior CRM Manager at Welltech is responsible for the end-to-end lifecycle of lead remarketing and automated communication programs for the Yoga-Go application, focusing on driving first-time subscriptions. This role involves strategizing and executing remarketing campaigns, optimizing CRM journeys through segmentation and performance analysis, and collaborating with cross-functional teams to ensure alignment across messaging and user experiences. The ideal candidate has 5-7 years of CRM experience, a strong analytical mindset, and proficiency with marketing automation tools such as Braze or Iterable.
Required Skills
- CRM Management
- Lifecycle Strategy
- Campaign Development
- Personalisation
- Testing
- Optimisation
- Analytics
- Cross-Functional Collaboration
- Performance Management
- Automation Expertise
+8 more
About Welltech
welltech.comWelltech is a company dedicated to enhancing personal wellness through mobile applications that empower individuals to live healthier and more active lives. With a variety of wellness-focused apps, including those for fitness, yoga, and nutrition, Welltech helps users tailor their wellness journeys to their unique needs and goals. The company has garnered significant attention, amassing over 220 million installs and over a decade of experience in the industry. Welltech aims to provide a holistic approach to health, combining expert advice and engaging content for users worldwide.