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Senior Director, Membership Strategy at Crunchyroll, LLC - ApplyBlast

Senior Director, Membership Strategy

Crunchyroll, LLC

8 days ago

Los Angeles, California, United States

Hybrid

Full Time

Director

0 applicants

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About this role

The Senior Director, Membership Strategy shapes Crunchyroll's global membership experience by defining the value proposition that drives fan acquisition, engagement, and retention. This role sets strategic priorities to integrate streaming, games, commerce, and other benefits into a cohesive membership ecosystem. The position involves partnering with senior leadership to align business strategies with the overarching membership vision and driving long-term growth through data-driven insights.

Responsibilities

Define and evolve global membership value proposition and strategic priorities
Partner with senior leaders to align business line strategies with membership vision
Build business cases for new membership benefits including opportunity sizing and financial impact

Skills

About Crunchyroll, LLC

crunchyroll.com

Headquarters

Los Angeles, California, United States

Company Size

1001-5000 employees

Founded

2006

View Profile

Crunchyroll is a global streaming service and entertainment company specializing in anime, manga, and related fan content. It offers a large catalog of licensed anime—subtitled and dubbed—plus simulcasts of new episodes, manga, and extras, with free ad-supported viewing and premium subscriptions that add HD streams, downloads, and an ad-free experience. Available across web, mobile, and streaming devices, Crunchyroll also supports community features, merchandise, and events, and is part of Sony’s Funimation/Crunchyroll group.