Senior Director of CRM
ALO
About this role
The Senior Director of CRM will own Alo’s global customer engagement and retention strategy, overseeing email, SMS, and push channels to deepen customer relationships and maximize lifetime value. This role will design and scale lifecycle-driven CRM programs, localize efforts for international markets, and partner across teams to align CRM with broader brand and revenue goals. The position requires a strategic, data-driven leader who can balance near-term performance with long-term brand-building in a fast-paced, high-growth environment.
Skills
About ALO
aloyoga.comAlo Yoga is a lifestyle and performance apparel brand that designs and sells yoga leggings, activewear, and accessories for studio-to-street wear. Their products—wear-tested by yogis and promoted as celeb‑approved—focus on fit, fabric performance, and versatile styling for women and men. Alo operates a direct-to-consumer e-commerce platform with international storefronts and apps, offering collections for practice, training, and everyday lounging.
Recent company news
CoStarNews | Athletic retailer Alo buys high-profile Beverly Hills building for new headquarters
Nov 19, 2025
SGB MediaAlo Yoga to Move to Larger Headquarters in Beverly Hills
Nov 24, 2025
BoiseDev‘A big win for us’: Growing athleisure retailer Alo sets Meridian location
1 month ago
The Fashion LawAlo is Cracking Down on Counterfeits Amid Up-Market Move
Sep 29, 2025
Class Action LawsuitsAlo hit with class action over unsolicited marketing texts to Do Not Call numbers
Nov 25, 2025
About ALO
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for ALO.
Salary
$170k – $225k
per year