Senior Director of CRM

ALO(1 month ago)

HybridFull TimeDirector$170,135 - $225,452 (estimated)Marketing

About this role

The Senior Director of CRM will own Alo’s global customer engagement and retention strategy, overseeing email, SMS, and push channels to deepen customer relationships and maximize lifetime value. This role will design and scale lifecycle-driven CRM programs, localize efforts for international markets, and partner across teams to align CRM with broader brand and revenue goals. The position requires a strategic, data-driven leader who can balance near-term performance with long-term brand-building in a fast-paced, high-growth environment.

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Required Skills

Email Marketing
SMS Marketing
Push Notifications
CRM Strategy
Lifecycle Marketing
Segmentation
Personalization
A/B Testing
Data Analysis
Team Leadership

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About ALO

aloyoga.com

Alo Yoga is a lifestyle and performance apparel brand that designs and sells yoga leggings, activewear, and accessories for studio-to-street wear. Their products—wear-tested by yogis and promoted as celeb‑approved—focus on fit, fabric performance, and versatile styling for women and men. Alo operates a direct-to-consumer e-commerce platform with international storefronts and apps, offering collections for practice, training, and everyday lounging.