Senior Growth Marketing Manager - Retention & LTV
M-KOPA(1 day ago)
About this role
M-KOPA is seeking a Senior Growth Marketing Manager to develop growth infrastructure that enhances customer lifetime value and retention across multiple markets in Africa. The role involves building systems from scratch, working closely with leadership and product teams, and scaling initiatives across diverse regions to drive financial inclusion.
Required Skills
- CRM
- A/B Testing
- Lifecycle Marketing
- Customer Segmentation
- Behavioral Triggers
- Campaign Building
- Experimentation
- Data Analytics
- Product Strategy
- Growth Infrastructure
About M-KOPA
www.m-kopa.comM-KOPA is a pioneering company that provides smart devices and financial services designed to promote financial inclusion and economic growth in Africa. By offering affordable payment plans for smartphones, M-KOPA enables users to gain access to various services, including digital loans, health insurance, and device protection. With a strong presence in countries like Kenya, Ghana, Nigeria, Uganda, and South Africa, M-KOPA has forged a path for millions of customers, empowering them with tools for personal and business success. The company is committed to unlocking opportunities for everyday earners, ensuring they experience significant improvements in their quality of life.
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