Senior Lifecycle Marketing Manager
Figure(28 days ago)
About this role
A Senior Lifecycle Marketing Manager at Figure leads strategy to engage customers across mortgage and crypto products, focusing on driving adoption, retention, and revenue. The role partners with product, design, engineering, compliance, and external partners to scale lifecycle programs and measure business impact. The position emphasizes data-driven decision making and optimization of customer journeys.
Required Skills
- Lifecycle Marketing
- Email Marketing
- SMS Marketing
- Marketing Automation
- AI Voice
- Voicemail
- Text Marketing
- Braze
- HTML
- Liquid Code
+9 more
About Figure
figure.comFigure is America’s #1 non-bank HELOC lender and a financial technology company that specializes in Home Equity Lines of Credit for U.S. homeowners. Its HELOC products are positioned for home renovations, debt consolidation, medical expenses, and other large purchases, and are promoted through a fast, digital application and streamlined underwriting. As a tech-driven alternative to traditional banks, Figure emphasizes online tools, clear pricing, and customer support to help homeowners access their home equity.
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