Senior Lifecycle Marketing Manager
Goodnotes
About this role
The Senior Lifecycle Manager will lead global lifecycle marketing to improve engagement, retention, and monetization for Goodnotes’ subscription-based app. The role sits on the CRM team within Growth Marketing and partners with product, design, data, and engineering to scale programs and measure impact. Goodnotes is a distributed company focused on flexible working and candidate growth.
Skills
About Goodnotes
goodnotes.comGoodnotes is a cross-platform digital notebook app for iPad, iPhone, Mac, Windows, Android and the web that recreates the pen‑and‑paper note‑taking experience with typed input and handwriting. It provides handwriting-to-text OCR, PDF and image annotation, notebook and folder organization, and cloud syncing via iCloud or Goodnotes Cloud — users can start with the first three notebooks free. Version 6 introduced AI features like handwriting spell‑check and an “Ask Goodnotes” assistant to speed searching, studying, and workflows for students, educators, and professionals. Founded in 2011 by Steven Chan and headquartered in London, Goodnotes has 100+ employees and has been recognized as an Apple iPad App of the Year.
Recent company news
Goodnotes Pivots to Enterprise with AI Assistant and Collaboration
Sep 23, 2025
Goodnotes selects Workday to transform Global HR -
Aug 6, 2025
With the Launch of Goodnotes 6, Goodnotes Becomes the World's First AI-Powered Digital Paper Company, Forever Improving How People Create, Learn, Work, and Take Notes
Aug 9, 2023
Note-taking app Goodnotes invests $1.9M in digital stationery company WeBudding
Sep 25, 2023
Apple darling Goodnotes expands to provide AI tools for ‘less technically inclined teachers’
Nov 2, 2024
About Goodnotes
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Goodnotes.
Salary
$123k – $166k
per year
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