Senior Lifecycle Marketing Manager

Goodnotes(1 month ago)

RemoteFull TimeSenior$123,394 - $165,913 (estimated)Growth Marketing

About this role

The Senior Lifecycle Manager will lead global lifecycle marketing to improve engagement, retention, and monetization for Goodnotes’ subscription-based app. The role sits on the CRM team within Growth Marketing and partners with product, design, data, and engineering to scale programs and measure impact. Goodnotes is a distributed company focused on flexible working and candidate growth.

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Required Skills

Lifecycle Strategy
Project Management
Channel Operations
Experimentation
Dashboarding
CRM Platforms
Analytics Tools
A/B Testing
Data Literacy
User Journey

About Goodnotes

goodnotes.com

Goodnotes is a cross-platform digital notebook app for iPad, iPhone, Mac, Windows, Android and the web that recreates the pen‑and‑paper note‑taking experience with typed input and handwriting. It provides handwriting-to-text OCR, PDF and image annotation, notebook and folder organization, and cloud syncing via iCloud or Goodnotes Cloud — users can start with the first three notebooks free. Version 6 introduced AI features like handwriting spell‑check and an “Ask Goodnotes” assistant to speed searching, studying, and workflows for students, educators, and professionals. Founded in 2011 by Steven Chan and headquartered in London, Goodnotes has 100+ employees and has been recognized as an Apple iPad App of the Year.