Lifecycle Marketing Manager

Affinity.co(1 month ago)

HybridFull TimeMedior$78,321 - $104,858 (estimated)Marketing

About this role

The Email Marketing Manager will build and scale Affinity’s lifecycle marketing program to drive new business pipeline, convert prospects into customers, and expand existing accounts. This data-driven role leverages marketing automation, analytics, and personalization to create high-converting email experiences for private capital professionals. The position partners cross-functionally with Product Marketing, Demand Generation, Sales, and Revenue Operations to measure and optimize campaign impact on pipeline and revenue.

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Required Skills

Email Marketing
Lifecycle Marketing
Buyer Journey
A/B Testing
Segmentation
Triggered Emails
Compliance Management
Deliverability Monitoring
Marketing Automation
Data Analysis

+7 more

About Affinity.co

affinity.co

Affinity is a relationship-intelligence platform and CRM that helps dealmakers—VCs, private equity, investment banks, corporate development and revenue teams—find, manage, and close more deals. The platform automatically captures email and calendar activity, enriches contact and company data, and applies automation, analytics and AI to surface the strongest opportunities and streamline pipeline workflows. Affinity offers deal and pipeline management, relationship graphs, reporting, and integrations to reduce manual data entry and make teams more data-driven.