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Senior Lifecycle Marketing Manager at Maple - ApplyBlast

Senior Lifecycle Marketing Manager

Maple

3 months ago

3.6 on Glassdoor

Toronto, Ontario, Canada

Hybrid

Full Time

Senior

1 applicant

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About this role

A Senior Manager, Lifecycle Marketing at Maple owns the end-to-end strategy and execution of user communication across the entire customer journey, from acquisition to lifetime value. The role involves building data-driven programs, optimizing multi-channel journeys, and partnering cross-functionally to drive measurable business growth and retention.

Responsibilities

Lead strategy and execution of lifecycle marketing across the full member journey
Build and optimize multi-channel journeys using marketing automation platforms
Design and run rigorous A/B testing roadmaps to improve activation and retention
Shape segmentation strategy and measurement frameworks for scalable growth
Partner cross-functionally with Product and Data teams to deliver personalized experiences

Skills

About Maple

getmaple.ca

Headquarters

Toronto, Ontario, Canada

Company Size

51-200 employees

Founded

2015

View Profile

Maple is a Canadian virtual healthcare company that connects patients with licensed healthcare providers online for medical consultations, prescriptions, and other telehealth services.